Preference Personnelle
Saturday, November 24
 
this tlc documentary, which even has james twitchell in it, suggests that male shoppers have, like, higher-than-usual blood pressure. higher heart rates too. "blood pressure and heart rates... the equivalent of a combat pilot... or a riot policeman." "everything in the 21st century is a discretionary purchase." wow. tlc's pretty good, for documentaries. and the commercials are aimed at cat owners and computer shoppers instead of herpes sufferers and people looking for jobs. like this ibm commercial, which finds its humor in the idea that laptops are impossible to rebuild once disassembled. i wonder how they decided to do it w/laptops instead of pcs. well, because they had a laptop to sell, i suppose. smell is the "new frontier in advertising." dammit. and it'll be pervasive well before i die. ooh, pervasive. that could be a good scrabble word. two 'v's, ooh yeah.
 
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