Preference Personnelle
Sunday, June 9
 
"Your supermarket loyalty card - it just sits there in your purse or wallet, silently recording everything you buy, occasionally rewarding you with just enough points and prizes to keep you taking it to the shops. But now it's your chance to get your own back - at EXTREME COMPUTING 2002, where you can swap your loyalty card with someone else's (cash in the points first if you must), and take on the brand new demographic profile of a complete stranger. Imagine the data-processors' bafflement when a healthy-eating family of 4 suddenly turns into a single 33-year-old male who consumes nothing but satsumas and ready meals. Plus, in your own small way, you'll be helping to stave off the nightmarish world of personal surveillance predicted by George Orwell's "1984""--from the people who put on this 'festival of inappropriate technology'
 
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