I think this piece about Eminem and brand-name-dropping is among the funnier things I've ever read about him. Alas, it's less than perfectly accurate. They missed, for example, a reference to third-rate hip-hop magazine XXL, on The Marshall Mathers LP. Also, neglecting Em's non-album cuts means missing out on allusions to Chess King, the Nintendo 64 and Snapple, among many others.