B(E).
It's some
Anheuser-Busch product, a beer with caffeine and ginseng and whatnot. Now, I like a coffee brew as much as the next guy, and I'm still lamenting the long-defunct
Red Hook Double Black Stout, but this is just ridiculous.
If NPR is any indication, it's pronounced 'B to the E,' which reminds me, inexplicably, of the
closing theme to that Zorro movie, y'know, in the beginning of some
Simpsons episode.
Here's Slashdot
coverage.